This campaign to combat the sexual exploitation of children and adolescents produced by Instituto Liberta shows a story somewhere in the Amazon. Developed by Cucumber Propaganda, the video focuses on encouraging mothers to transform their daughters’ destiny. Understanding that the issue of sexual violence against children and adolescents is a perverse cycle that repeats itself from generation to generation, especially among the poorest population, the campaign speaks precisely about the possibility of breaking this cycle. The narration is of a mother who sees her daughter grow up under her protection, deconstructing all the “truths” that are told about the fate of that child. We believe it is important to awaken this desire and encourage change, with a more positive approach. Culture change is the starting point.