Awareness Campaign - Choices

The campaign to combat sexual exploitation of children and adolescents in Brazil, promoted by Instituto Liberta, Childhood Brasil, Fundação Abrinq, Plan International and the National Secretariat for the Rights of Children and Adolescents will enter a new phase from now on. Called CHOICES, the campaign developed by Cucumber Propaganda seeks to deconstruct the excuses used by men to relate sexually with children and adolescents. From hundreds of real testimonies, it was found that they use a multitude of arguments to explain their behavior. However, justifying their act by claiming not to know that the girl is a minor, that she was not a virgin or that she volunteered, none of that matters. These girls are children and a child does not have the insight to understand how those relationships can destroy their lives.

Film: Choices

Film: Think about it

Printed Campaign

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